Terms of Service

1. Using our Site and free audit

The Site and our free visibility audit are provided for general information about your online visibility. The audit is free and comes with no obligation to buy. It reflects what we saw when we ran our checks; search results, map results and AI answers vary by searcher, location and day, and may change at any time. Nothing on the Site or in an audit is legal, tax, real estate or compliance advice. When you submit a form, give accurate information about yourself and don't submit anyone else's information without their permission.

2. Acceptable use

You agree not to:

• use the Site or the Service for anything unlawful, misleading or harmful;
• ask us to create fake reviews, buy reviews, "gate" reviews, keyword-stuff a business name, use a fake or ineligible address, make misleading claims, or do anything else that breaks the law or a platform's policies;
• copy, scrape or harvest content or data from the Site by automated means, or interfere with its security or operation;
• submit spam, malware or false information through our forms; or
• misuse access you give us, or ask us to work around a platform's verification or security steps.

We may refuse, stop or undo any work that we believe would violate this section.

3. The Service

The In-Sight subscription (the "Service") covers one licensed real estate agent and that agent's service area. It includes Google Business Profile ("GBP") optimization and ongoing management, a custom GBP post every week, replies to reviews (as described in Section 12), work to improve how AI assistants find and describe you, a regular visibility check, and a written monthly report. The specific setup steps and deliverables for your plan are confirmed in writing when you sign up or onboard. Anything outside the plan, such as paid ads or custom projects, is quoted separately in writing.

Onboarding. We aim to begin setup within 48 hours of signup (business days may apply). That's a target, not a guarantee, and delays on your side, such as granting Manager access or completing the intake form, may push it back.

Support is by email at admin@beinsight.co.

Tools and AI assistance. We use third-party software, including AI writing tools, to prepare first drafts. A person on our team reviews every draft before you see it. Content is published only as described in Section 12.

4. No guarantees

We do not guarantee any particular ranking, position, map placement, AI-assistant mention or citation, review count, traffic, leads, listings or sales. Google, Apple, Bing, Yelp, Zillow, Realtor.com, Meta, OpenAI (ChatGPT), Google Gemini and AI Overviews, Perplexity, Microsoft and other platforms ("Third-Party Platforms") are owned and run by other companies. They decide what to show, change their algorithms and policies without notice, and may suspend, restrict or remove profiles, reviews or content for their own reasons. Google states that there is no way to request or pay for a better local ranking. Improvements can take months and may not happen at all; they depend on your market, competition, location, reviews and other factors outside our control. Past results for other clients don't predict yours. Timing targets in these Terms are goals we work to meet, not guarantees.

5. Independence and Google Business Profile

In-Sight is an independent company. We aren't affiliated with, endorsed by or sponsored by Google, Meta, OpenAI, Perplexity, Microsoft, Stripe, the National Association of REALTORS® or any other Third-Party Platform. Google Business Profile is provided by Google at no cost; our fee is for our management services. Google's notice about working with third parties is available at Tips for working with third parties. We'll tell you about the changes we make to your profile, and we won't disable profile features without your consent. We're not your broker or a real estate licensee, and we don't act on your behalf in any real estate transaction.

6. Eligibility

To subscribe, you must be (a) at least 18, (b) a currently licensed real estate agent or broker, or a team or brokerage made up of them, and (c) legally able to advertise under your license and brokerage.

7. Your profiles, access and credentials

You stay the owner. You keep ownership of your GBP and every other profile at all times. We never ask to be made the primary owner.

Manager access, not passwords. For your GBP, you add In-Sight as a Manager through Google's "People and access" settings. We will never ask for your Google account password. For other platforms, we use the platform's delegated-access or team feature where one exists. If a platform allows only a single login and you choose to share it, share it only through the secure method we specify (never by email, text or chat). We store it only in an encrypted password manager. You may change the password at any time.

Verification. Some platforms require the business owner to verify identity, a phone number or a location. You agree to complete those steps yourself.

You can remove our access at any time in each platform's settings. If that stops us from delivering part of the Service, it isn't a breach by us, and fees already paid aren't refundable except as stated in Section 11.

8. Your responsibilities

You agree to:

1. Give accurate, truthful information, including your license number and state, brokerage, service area, contact details, credentials and anything else we publish for you. You're responsible for its accuracy.
2. Meet Google's eligibility rules. Use an office address only if you're staffed and reachable there during your listed hours. If you're home-based, use a service-area profile with your address hidden. We may decline to list an address we believe is ineligible.
3. Follow your license law and your brokerage's rules, including required brokerage names, license numbers and disclosure formats in advertising. Tell us your required disclosure wording at onboarding and whenever it changes, and tell us promptly if your license status or brokerage changes.
4. Review the content we send you as described in Section 12, and keep an eye on the email address you signed up with, because that's where previews go.
5. Own or have the rights to the photos, logos, listing information and other materials you give us, and make sure listing content follows your MLS rules and has the seller's permission where required.
6. Request reviews lawfully. You send review requests yourself, from your own email, using the Google review link and email template we provide. Ask all your clients, not only happy ones, and don't offer incentives. Only contact people you're legally permitted to contact.
7. Follow Section 2 (Acceptable use).

9. Fees, billing and automatic renewal

Price. The Service costs $199 per month, billed in advance. There's no setup fee, no cancellation fee and no minimum term. If we're required by law to collect sales or similar tax, we'll show it before you pay.

Recurring payment. By subscribing, you authorize In-Sight, through our payment processor Stripe or another payment method we agree with you, to charge $199 at signup and then $199 on the same day each month (your "Billing Date") until you cancel. If that day doesn't exist in a given month, we charge on the last day of that month. Stripe processes card payments under its own terms, and we don't store your full card number.

Failed payments. If a payment fails, we'll email you and retry over about two weeks. If payment still hasn't gone through after 7 days, we may pause new deliverables until it does. If it's still unpaid after about 14 days, your subscription is cancelled. We don't charge late fees.

Receipts. We email a receipt for every charge, showing our management fee as its own line.

Billing questions. Please email admin@beinsight.co before disputing a charge with your bank. We'll respond within 3 business days.

Automatic renewal terms. The In-Sight subscription is a monthly subscription that renews automatically. You'll be charged $199 when you subscribe, and again every month on the same day, until you cancel. There is no minimum term and no cancellation fee. You can cancel at any time by emailing admin@beinsight.co, or through the billing link in your receipt emails where one is provided. Cancellation takes effect at the end of your current paid month, and you won't be charged again.

We'll email you a confirmation after you subscribe that repeats these renewal terms and explains how to cancel, and a reminder at least once a year stating the price, billing frequency and how to cancel.

10. Price changes

Current price. The current price of the Service is $199 per month (Section 9).

Price changes apply to all subscribers. We may change the monthly price of your subscription by emailing you at least 30 days before the change takes effect, with a way to cancel. If you don't cancel, the new price applies from your next Billing Date after the notice period. If you cancel, or your subscription is cancelled for non-payment, and you subscribe again later, the price at that time applies.

11. Cancellation and refunds

Cancel anytime. Email admin@beinsight.co from the address you signed up with, or use the billing link in your receipt emails where one is provided. No phone call or "retention" conversation is required. We'll email you a cancellation confirmation.

When it takes effect. Cancellation takes effect at the end of your current paid month. You keep the Service until then, and we won't charge you again.

Refunds. Because you pay monthly in advance and can cancel anytime, we don't refund partial months, except where the law requires it or we made a billing error.

Access after cancellation. Within 7 business days of your cancellation notice, we'll make sure you have exclusive control of your GBP. You can also remove us yourself immediately in Google's settings. We remove our access from any other platform and delete any logins you shared with us.

Your content stays yours. Everything we published stays live on your profiles, and your Google review link keeps working. If you ask within 30 days of cancelling, we'll send you copies of your reports and any paid-for drafts we hadn't published.

12. Content approval, reviews and fair housing

How content gets published.

• Weekly GBP posts: deemed approval. Each weekly post gets its own email preview at least 48 hours before it's scheduled to publish. It goes live unless you object by replying to that email within those 48 hours (for example, "hold," a requested change, or "don't post").
• Replies to positive reviews: if you've given us written authorization in your onboarding form, we post them within 48 hours of the review without separate approval. If you haven't, we send them to you for approval first.
• Replies to negative reviews: posted only after you approve them.
• Profile text, monthly content and anything new or unusual: posted only after you approve it.

What deemed approval means. If you don't object to a weekly post within the 48-hour window, you've approved it as if you'd approved it in writing. Approval, whether deemed or explicit, confirms that the content is accurate and complies with your license law, brokerage policy, MLS rules and fair housing laws. If you object after a post is live, we'll edit or remove it within 1 business day.

You can switch to explicit approval at any time. Tell us by email, and from then on no weekly post will be published until you approve it. Choose this if your brokerage or state requires you or your broker to approve ads before they're published, and please tell us at onboarding if that applies to you.

What we won't publish under deemed approval. A post that includes a specific listing, price or sales claim we haven't confirmed with you; mentions a client, review or testimonial; is the first post after you tell us about a brokerage, license or disclosure change; or has been flagged by our compliance check. These wait for your explicit approval.

Our compliance check. Before any draft goes to you, a person on our team checks it against our internal checklist (brokerage disclosure, fair housing wording, Google's policies and accuracy). That check is a courtesy, isn't legal advice, and doesn't replace your own review or your broker's.

Reviews. We reply to reviews on your behalf only with your explicit written authorization, which you can withdraw or limit at any time by email. We will never write, buy or post reviews for you, post reviews from our staff, or suppress or "gate" reviews. Positive reviews are 4 or 5 stars with no complaint, legal threat or private details. Every other review is treated as negative and is replied to only with your approval. We never reveal a reviewer's private information or transaction details in a reply.

Fair housing. No content will indicate any preference, limitation or discrimination based on race, color, religion, sex, disability, familial status, national origin or any other class protected by federal, state or local law. Content will describe properties, places and amenities, not the people who live there or "should" buy. We may refuse to publish, or may remove, content we believe raises fair housing concerns. As the licensed advertiser, you remain responsible for the advertising published on your profiles, including deemed-approved posts.

Brokerage disclosure. You'll tell us your required brokerage name and disclosure format, and we'll include it where the platform allows. No disclosure on file, no publishing.

13. Ownership and intellectual property

Your materials. Your GBP and other profiles, your name, likeness, logos, photos and the information you give us ("Client Materials") stay yours. You give us a limited license to use Client Materials only to provide the Service while you're subscribed.

Your deliverables. Once you've paid for the month in which we create them, you own the posts, content, profile text and similar items we create for you ("Deliverables"), to the extent ownership can transfer. AI-assisted material may not be protected by copyright in every case, and we make no promise that it is.

What we keep. We keep ownership of our templates, checklists, prompts, report formats, software and know-how, even where they're built into your Deliverables, and you get a perpetual, royalty-free license to keep using them as built into your Deliverables. The Site, our name, logo and brand, and the content of the Site belong to In-Sight and may not be copied or used without our written permission.

Case studies and testimonials. We won't name you or publish your results, screenshots or testimonial without your separate written consent. Any results we publish will be real and not misleading.

14. Confidentiality and data

Each party will keep the other's non-public information (such as login details, performance data, client lists, pricing and business plans) confidential, use it only for this agreement, and share it only with people who need it and are bound by similar duties. This lasts for 2 years after the Service ends, and indefinitely for logins and personal data. We use reasonable safeguards to protect your accounts and data, and we'll notify you without undue delay, and as required by law, if we learn of unauthorized access to your accounts or data in our control. We don't sell your data, and we don't share one client's Business Profile data with another client. Our Privacy Policy explains more.

15. Disclaimer of warranties

EXCEPT AS EXPRESSLY STATED IN THESE TERMS, THE SITE, THE FREE AUDIT AND THE SERVICE ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT PERMITTED BY LAW, IN-SIGHT DISCLAIMS ALL IMPLIED WARRANTIES, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. WE'RE NOT RESPONSIBLE FOR THE ACTIONS, OUTAGES, POLICY CHANGES, SUSPENSIONS OR DECISIONS OF THIRD-PARTY PLATFORMS. WE DON'T PROVIDE LEGAL, TAX, REAL ESTATE BROKERAGE OR COMPLIANCE ADVICE. We do promise to perform the Service with reasonable care and skill, consistent with Third-Party Platform policies as we understand them.

16. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW: (A) NEITHER PARTY IS LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST COMMISSIONS, LOST LEADS OR LOST DATA; AND (B) IN-SIGHT'S TOTAL LIABILITY FOR ALL CLAIMS RELATED TO THE SITE, THE FREE AUDIT OR THE SERVICE IS LIMITED TO THE FEES YOU PAID US IN THE 3 MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM. These limits don't apply to liability that can't be limited by law, to a party's fraud or willful misconduct, or to your payment obligations.

17. Indemnification

By you. You'll defend and indemnify In-Sight against third-party claims arising from (a) inaccurate Client Materials or information you supplied; (b) content you approved, or that was deemed approved under Section 12, that violates the law or someone's rights, where the violation comes from information, materials or instructions you gave us; (c) your violation of license law, brokerage rules, MLS rules or contact laws, including review requests you send yourself; or (d) your breach of these Terms.

By us. We'll defend and indemnify you against third-party claims that Deliverables we created (excluding Client Materials and your edits) infringe someone's copyright, or that arise from our gross negligence or willful misconduct in handling access to your profiles.

Process. The party seeking indemnity must notify the other promptly, let it control the defense and cooperate reasonably. No settlement may admit fault of the indemnified party without its consent.

18. Suspension and termination by In-Sight

We may suspend or end the Service, with written notice by email, if (a) payment is overdue as described in Section 9; (b) you materially breach these Terms and don't fix it within 10 days of notice; (c) you ask us to do something unlawful or against a Third-Party Platform's policies; (d) your license is suspended or revoked; (e) your conduct toward our team is abusive; or (f) we stop offering the Service, with at least 30 days' notice. If we end the Service for reason (f), or for any reason other than your breach or non-payment, we'll refund the unused part of your current paid month. Section 11 applies to any termination.

19. Governing law

These Terms are governed by the laws of the State of Florida, without regard to conflict-of-law rules. Subject to Section 20, any court action will be brought in the state or federal courts located in Orange County, Florida, and both parties consent to their jurisdiction.

20. Dispute resolution

Talk to us first. Before filing any claim, the party with the dispute will email the other a written description of it, and both will try in good faith to resolve it within 30 days. Our address for this is admin@beinsight.co.

Small claims and courts. If the dispute isn't resolved, either party may bring a qualifying claim in small-claims court. Otherwise, disputes go to the courts named in Section 19.

21. Changes to these Terms

We may update these Terms. For material changes affecting existing Clients, we'll email you at least 30 days before the change takes effect, with a summary and a way to cancel. Changes take effect for you at your next Billing Date after the notice period, and if you don't agree, you can cancel before then. Other changes (such as clarifications or updated contact details) take effect when posted. We won't change the price of your active subscription except as Section 10 allows.

22. Electronic acceptance and communications

You accept these Terms by ticking the box or clicking to agree at checkout, or by subscribing or using the Service. That acceptance is your electronic signature. You agree that we may send notices, receipts and disclosures to the email address you signed up with, and that electronic notices satisfy any requirement that they be in writing. You can ask for a copy of these Terms at any time, and we'll keep the version you accepted.

23. General

We're independent contractors; these Terms create no partnership, employment or agency relationship. Neither party is responsible for delays caused by events beyond its reasonable control, including Third-Party Platform outages or policy changes. If any provision is unenforceable, the rest remains in effect. Not enforcing a provision isn't a waiver. You may not assign these Terms without our consent; we may assign them to a successor of our business with notice to you. These Terms, the checkout page and any written quote for extras are the entire agreement between us. Sections 4, 11 and 13–20 survive termination.

24. Contact us

Motion Solutions LLC, a Florida limited liability company dba In-Sight: Found First · 983 Fountain Coin Loop, Orlando, FL 32828 · admin@beinsight.co

See also our Privacy Policy. Questions? Email admin@beinsight.co.